You can use a media’s analytics page in order to understand how people are interacting with your media. You can see things such as how many times a video was played, who watched the video, how long people tend to watch the video, or do places exist in the video that people tend to visit more often. Information like this can help you make and use better videos in the future. For instance, if you do see that people are visiting a certain part of a video more than others, that tends to show that the section probably has a greater relevance for your viewers. Analytics are available for videos you create or upload, Youtube videos, and audio.